If you follow me, you may have noticed that over the last year I've had THREE different logos. It's time that I finally own up and explain why. My first logo was created online in 10 minutes for about $10. I actually really liked it, but always knew that at some point I would create another logo because it was from an open-source-type generator site.
My second logo was born out of an intense mastermind sesh with my beloved friend, speaker and author Betsy Pake. She had recently done a great job doing her re-branding, so we spent time brainstorming my branding as well. Because the initials of First Lead You are FLY, we thought a paper airplane would make a neat logo. I liked the idea, and knew it was time to change, so I reached out to my brilliant designer-friend Dave Moore to see if he could create it for me. I sent him some graphics and icons, and he came up with a logo for me in no time. But after sharing it with friends, family and ideal clients, and contemplating it more myself, I felt it was too cute and wouldn't be a good long-term representation of what FLY is all about.
So, I stuck with the airplane for the moment, reached back out to Dave and let him know that it just wasn't going to work. I asked him what he thought I should do to create a logo that truly tells the story of what I do and he suggested a brand-identification session.
During our hour together he asked me lots of deep questions about my ideal clients, what their outcomes are and what my vision for the company is. From there, he sketched out options and explained the 'why' behind each one, and I gave feedback and he went back to the drawing board. In the end, he came up with my current logo, which I adore. It perfectly portrays what First Lead You is all about - helping career-centered dreamers and do-ers be true to their inner calling and lead a life they love.
I've found it's in those moments of going deeper in life that all the good stuff happens. We often skim the surface and hurry through so we can check something else off our our to-do list. We have been trained to move from one thing to the next quite mindlessly and rushed. Do you feel me?
Where do you have an opportunity to go deeper, slow down and re-think something that you're not excited about? One-on-one coaching is a great way to do just this. I'd love to work with you and offer you a complimentary Discovery call to help you go deeper and create a life you love. Schedule here.
Want to see something REALLY funny? I've altogether had 5-6 logos over the last 10 years of working in the field of self and other development. Quite the identity crisis! I think this one is the first one I ever had created and I never even used it. Fail forward and gain clarity and courage as you go!
I help people be true to their inner calling and lead the life they love.